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Adaptive Planning Rebrands With New Name, Product

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Palo Alto, Calif.-based cloud business and financial analytics software provider Adaptive Planning announced Tuesday a rebranding that will include a name change to Adaptive Insights.

The rebranding will also focus on the 11-year-old Software-as-a-Service company’s broad product suite of integrated corporate performance management and business intelligence offerings, while looking to expand its customer base and leadership in enterprise and international markets.

“Adaptive Insights signifies the tremendous progress of our company and our dominance in the market,” said CEO John Herr in a statement. “While ‘Adaptive’ represents our brand equity, ‘Insights’ points to the benefits that we deliver. The Adaptive Planning product brand that customers know and love still remains, yet we have catapulted past our original planning solution to provide a complete, integrated corporate performance management (CPM) and business intelligence (BI) suite. Whether companies are currently using Excel or legacy software solutions, Adaptive’s powerful yet intuitive solutions provide finance and management teams with new insights to accelerate growth and drive success.”

Herr also touched on the company’s strong fourth quarter in 2013, with 90 percent year-over-year growth in new software bookings, adding, “We are excited about the accelerating growth and momentum heading into 2014.” Over the last two years, the privately-held company has raised more than $67 million in new funding from global venture capital firms.

The company’s rebranding includes a new logo and color scheme, also featured in their first product release of 2014, the Adaptive Suite 2014.1. With new functionality and features, the product will “deliver the most intuitive, mobile and powerful solution in the market,” the company claims.

Adaptive Insights also announced that Jeff Epstein, former CFO of Oracle, recently invested in the company and joined as senior advisor. The company also hired Amy Reichanadter as senior vice president of people and human resources, who joins new hires CFO David Pefley and vice president of global channels & business development Carolee Gearhart.

The company’s office has also doubled in size with new corporate headquarters in Palo Alto, featuring colors that mirror the new brand and collaborative work spaces.

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