Free Site Registration

Microsoft Completes Purchase of MarketingPilot


Microsoft completed the acquisition of marketing campaign and activities management tool maker MarketingPilot, with plans to have it function as a wholly owned subsidiary of Microsoft within its Business Solutions team – specifically Dynamics CRM.

This purchase is especially designed to help accelerate the Dynamics CRM team’s ability to better meet chief marketing officers’ needs to execute on and measure effective marketing campaigns and deliver immediate ROI to their businesses, according to Dynamics CRM corporate vice president Bob Stutz.

“Microsoft’s vision for marketing is to help marketers plan, execute, monitor and optimize customer interactions across digital, social and traditional channels and measure the impact on revenue,” said Stutz, who stressed that the acquisition of MarketingPilot will help accelerate this strategy.

“Our goal is for Microsoft partners to benefit from these new capabilities along with other Microsoft products and services available to sell and implement solutions for their customers,” Stutz continued. “Of note, MarketingPilot existing customers and new customers will continue to purchase directly from MarketingPilot.”

Additional details on Microsoft’s product vision and other specific plans for MarketingPilot will be revealed in March 2013 at its Convergence user and partner conference.


Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Accounting Today, please use the form below to login. When completed you will immeditely be directed to post a comment.



Accounting Technology


The Virtual Firm

November 7, 2013

Jennifer Katrulya, CEO of the Business Management Resource Group, discusses how to run an accounting practice from an iPad or other mobile device in a virtual environment, in an interview with managing editor Tamika Cody at Accounting Today's Growth & Profitability Summit in Orlando.

Social Media Tips for Professional Services Firms

October 9, 2013

Social media strategist Adrian Dayton and BeachFleischman PC chief marketing officer Eric Majchrzak discuss how accounting firms and other professional services firms can use LinkedIn, Google+ and other social networks to market their offerings to potential clients, and use search engine optimization to showcase their content, in an interview with Accounting Today senior editor Danielle Lee.

6 Tips to Prevent a Data Breach

September 19, 2014

The steps businesses should take to protect against a credit card breach, according to the AICPA