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CPAS MAY BE SBS TARGET Microsoft is studying a vertical marketing approach for its Small Business Specialist credential, which was introduced to the small business community more than two years ago.

The company may target CPAs and other markets with a vertical approach, according to Paige Boisen, who manages the SBS program. SBS is designed for companies that serve small businesses and have both business and technology know-how.

TECTURA READYING IPO

Partner Insights

Tectura, a Microsoft Dynamics reseller based in Redwood City, Calif., is apparently readying an offering to take the global reseller public.

CEO Terry Petrzelka confirmed the company is in a quiet period. The company had an estimated $226 million in revenue and employed 1,370 people, according to information submitted for the VAR 100 ranking, published in the April issue of Accounting Technology.

EPARTNERS HITS ASIA

Epartners, the national Microsoft reseller based in Dallas, has opened offices in three Chinese cities and expects to move into other metropolitan areas and Asian countries by year's end.

The company expects to employ 20 people during that time. It named Paul Dyhr as chairman of eParnters Asia, with Jane Lin Baden managing the Shanghai and Beijing offices, and Scott Carlson directing the office in Tianjin. Dyhr has 15 years of sales management and business development experience in China and has worked for Microsoft, Fourth Shift and Macola.

OMNIOS TAPS PLUMBLINE

Omnios, a Chicago-based reseller of Dynamics SL, has originated a program to use Plumbline Solutions, which develops the SL software under contract for Microsoft, to handle its support overload.

Because of a heavy work backlog, "We had to start looking at how we deliver services," says Omnios partner Mike Silver. Omnios designed the support program and it could become a model that other SL VARs could use. Silver said the program has appeal to users because "Microsoft charges more [for its support program]. People feel if they call Microsoft there is no consistency."

MICROSOFT PICKS TOP VARS

American VARs took three of the top spots as Microsoft handed out partner of the year awards for its Dynamics financial applications in July.

The Edison, N.J.-based SBS Group was the top dealer for Dynamics SL and Athens, Ala.-based Fullscope was the top Dynamics AX reseller. The reseller of the year award for Dynamics GP went to Atlanta-based Ibis. Pebblestone, based in the Netherlands, was No. 1 for Dynamics NAV, while the award for Dynamics CRM went to Aspective Ltd. of the United Kingdom.

BIZOBJECTS STARTS CONSULTING PROGRAM

Business Objects has launched an authorized consulting partner program.

The program is designed to identify consulting opportunity for channel members to serve enterprise accounts in conjunction with Business Objects Global Services. Participants will be trained on Business Objects' implementation methodology and also get access to tools such as the Business Objects Business Intelligence Solution Accelerator, which includes best practices.

LBMC SNAGS MARKETING HONOR

LBMC Technologies, a Nashville, Tenn.-based technology reseller, has received a Distinction in Marketing award from Microsoft.

A member of the Lattimore Black Morgan & Cain family of companies, LBMC Technologies received the award based upon the 2007 Technology Conference, which the firm held in a number of cities.

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