Tatarinov: An Outsider Takes over MBS

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When members of the reselling community were mulling names of candidates to replace Doug Burgum, Kirill Tatarinov was probably not a name that came to mind. Most of them had probably not heard of Tatarinov, who, in 2002, joined Microsoft from BMC Software where he was senior vice president and chief technology officer. At Microsoft, he was most recently the corporate vice president Microsoft's Windows Enterprise Management Division.

His responsibilities there included the Microsoft System Center, Systems Management Services, Microsoft Operations Manager and Microsoft Applications Center. Although those products are largely aimed at large corporations, officials said his duties also included products aimed at midmarket and smaller businesses, such as Small Business Server.

Tatarinov is a contrast to Burgum, who lead Great Plains as an independent company and then Microsoft Business Solutions after Great Plains was acquired in 2001. One of two pictures of Tataninov on Microsoft's Web site, has a tie (the other doesn't). Burgum was rarely seen in a coat and tie at reseller events. Burgum's family has lived for generations in North Dakota; Tatarinov grew up in Moscow, Russia. Both men have MBAs, but Tatarinov also has a master's in systems engineering.

Partner Insights

What is the most important news or development at this conference?

The most important thing here is live CRM. It is software plus service. That is by far the biggest news. That is where I will be spending a good chunk of my time. That includes the Titan live application platform and how it fits with the overall theme of software and services.

You foresee a mixed environment of desktop and Internet-based applications?

In my opinion, that will continue for a very long time. People can have choices and switch back and forth between on premise and on demand. Some customers want to have their business run in a cloud. Some want it on premise. It's going to be a diverse market and that applies to overall IT architectures. We've seen a huge growth in diversity of IT architecture. The mainframe is here, client server is here, the Web is here, all those models exist together.

Why are customers reluctant to run accounting in ASP environment?

We are finding for a bigger percentage of the customers ERP is at true mission-critical application. They are not ready to let go of it. They are more willing to run CRM in the ASP model because CRM is a commodity.

At the conference pre-event, MBS addressed the future of its Dynamics ERP lines and the VARs who sell them. What was your main message?

The thing that we did punch significantly for our partners was ï¿1/2Rest assured you will be taken care of. The convergence of the product line comes to you. We believe we built a significant amount of capability with shared design and shared capability.

Can you list some examples of the shared capabilities?

These include BizTalk and Visual Studio, which has evolved into a default standard that can be used for customizing the ERP products.

Will the four ERP lines eventually become one, as has been discussed for several years under the code name "Project Green"?

We will guide how that converge. But it's unlikely to expect there will be one ERP solution catering to the need of all businesses.

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