Proper ingredients are needed to create a great recipe for a firm

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Often people ask, "What are the key ingredients that distinguish the great firms from the good firms?" Annually, we work with hundreds of accounting firms ranging in size from small local firms to the largest national firms.
  Many expect my answer to be profitability, great people and great clients. While these are the results of a great firm, I believe that there are numerous components that comprise the "model firm." It’s the results that are high profitability, great employees and great clients.

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