Want to know what young CPAs want from their firms?

Ask them.

That's what Marc Rosenberg, CPA, a management consultant to CPA firms, did during the Fourth Annual Rosenberg Associates Staff Forum.

In "From the Mouths of Young CPAs," on Accounting Tomorrow's Web site, Rosenberg shares findings from a gathering of 15 young staffers from Chicago-area firms whose goal was to talk candidly about what it's really like to be just starting out in an accounting firm.

Most knew nothing about what it took to become a partner, even though about a third of them expressed interest in becoming a partner one day.

Speaking of emerging partners, what could be more gratifying than helping someone reach their personal best?

Don't underestimate the power of mentoring a young professional and the effect a single conversation can have on that person's life. In "Making a Personal Commitment to Mentoring," Barbara Ada­chi, a principal with Deloitte Consulting, offers some lessons learned in her firm.

Other recent items found on Accounting Tomorrow include:

* Gen Y workers are perceived by recruiters as the weakest performers among the four generations now in the workforce, according to a poll by an Internet careers site.

* Things may start looking up by the end of the year for those in the finance and accounting profession, according to a survey by one global professional recruitment consultancy firm.

* The best managers in the future will be those who can adapt their organizations to the realities of Web 2.0 and the young people who develop their lives around it. So says a consultant and former journalist on managing the "Facebook Generation."

For more, visit www.accountingtomorrow.com. Got news or ideas? E-mail them to tomorrowsourcemedia.com.

(c) 2009 Accounting Today and SourceMedia, Inc. All Rights Reserved.

http://www.webcpa.com/ http://www.sourcemedia.com/

@