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02/01/2012

By Danielle Lee

It was the heart of the college football Bowl Championship Series last month, when approximately 150 deans, faculty and administrators from prominent business schools gathered in New York for Ernst & Young's Campus Diversity and Inclusiveness Roundtable.

So when Ernst & Young chief Jim Turley amended the introduction of a participant from Ohio State University to include the popular football-related prefix "The," a knowing chuckle ran through the Sheraton business suite.

The rest of the discussion was less lighthearted, though. The audience appeared committed to changing the historic homogeneity of the profession.

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As a college football fan, I saw an immediate parallel. The attendees' calls for accountability when it comes to fostering diversity in firms echo similar complaints about the BCS selection process. Big-money schools are rewarded with bids in big games while regional bias and TV-network interest influences membership in ever-shifting conferences, and NCAA sanctions are handed down arbitrarily.

Turley's response to these concerns in accounting was simple: "All we have are our people. We don't have machines or patents like other businesses."

But some would argue that there is a figurative "machine" that is broken. Too few women (21 percent) are making partner despite the many female graduates, while a 2010 study shows that 79 percent of accounting employees are white.

But discussions like the one hosted by E&Y are a step in the right direction. The BCS could even learn from the Big Four firm's equal emphasis on four values when assessing group output: people (recruiting, training and inclusiveness); quality; growth and markets; and operational excellence. In the NCAA, instituting a playoff (or even plus-one) system could restore a level of fairness.

Or ... I might just be a bitter USC fan.

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