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Do You Exist Online?

Part I: Raising your firm's Web profile requires more than just showing up

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Accounting firms attempting to establish a comprehensive online profile should start with the accounts they likely already own: their Web site, Twitter feed, linkedin page and blog. But if the site's copyright is from last decade, the firm's Twitter profile image is the default egg, linkedin connections are thin, and the blog hasn't been updated since Obama won the election (the first time), it's almost better to have no presence at all.

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