Partners need to be constantly engaged with the firm's vision. What prevents this is the partners' performance goals, either individually or as a team or department, not aligning with the firm's strategic initiatives. When this occurs, what the partners do on a daily basis isn't coordinated and can result in individual partners, teams (or even whole departments) emphasizing different elements of the firm's strategy -- usually the one that resonates most with them!
Performance goals need to be tied to strategic initiatives
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