Case Studies: CRM


CPA firms, for the most part, are still learning what customer relationship management and the products that help with that process are all about, yet they are finding that marketing, business development and lead generation are becoming more of a priority.

Get access to this article and thousands more...

All Accounting Today articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts, blog discussions, and conference discounts. Registered members may also choose to receive our exclusive Tax Pro Today e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends.

Register now for FREE site access and more