Distinctions and Differences

Marketing and business development aren't the same thing at all

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Marketing and business development are often mistaken as synonymous or interchangeable, frequently by those who rely on and believe in these services' ability to grow their business. For example, many CPA firms have multiple partners, each with differing concepts of marketing and business development. They often don't understand the difference between these, the role of each within the firm, or how to leverage them effectively.

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