re:Marks: Why in the World Would Anyone Follow @CaterpillarInc?


Did you know that more than 51,000 people follow @CaterpillarInc on Twitter? Who are these people? Don't they have anything better to do? Why would anyone care about the latest tweets from a boring company that makes boring farm equipment? You should.

Get access to this article and thousands more...

All Accounting Today articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts, blog discussions, and conference discounts. Registered members may also choose to receive our exclusive Tax Pro Today e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends.

Register now for FREE site access and more