More Accounting Tomorrow Posts

Plante & Moran Gets Social With It’s Training

Print
Email
Reprints
August 6, 2009

Plante & Moran will be offering a course in how to use the social networking site LinkedIn during orientation for entry-level staff.

The course, “Leveraging LinkedIn: Tips to Better Utilize Social Networking Tools,” taught by Jeff Antaya, the firm’s chief marketing officer, said the impetus for the course was to teach basic business development skills in a medium that Millennials understand.

“Our entry level audit and tax hires are web savvy but tend to be new to the business world,” he said. “Most have not considered how social networking sites like LinkedIn can be used for building business relationships, referral sources and new business opportunities.”

Antaya said the LinkedIn course content includes getting started, connecting with others, microblogging, etiquette and maximizing its capabilities like creating groups and performing advanced searches. The firm does have guidelines for staff, he said.

“We consider any comments connected with a staff member’s professional status to be publishing by the firm and are subject to the same review procedures as traditional print publishing, although no concerns have arisen yet,” Antaya said.

In general, Antaya said, the mix of Millennials, Gen Xers and Baby Boomers has created a positive energy and learning environment at Plante & Moran that benefits the firm and its clients.

“Each generation is learning from each other. The Boomers have not only experience-based wisdom and skills to share, but tried and true business development skills,” he said. “The younger generation brings a new approach to business using its facility for technology-based systems and solutions. Collectively we are building the firm for tomorrow.”

Comments (0)

Be the first to comment on this post using the section below.

Add Your Comments:
Not Registered?
You must be registered to post a comment. Click here to register.
Already registered? Log in here
Please note you must now log in with your email address and password.