Given a spectrum of options, they tend to engage with great excitementfrom reading and reporting on new tax laws to evaluating leading accounting blogs. There is something about the notion of free points that really gets them excited.
As an educator to the profession as well, I often think of how I can apply the two point method. That is, what is the equivalent of bonus points to the less-than-engaged accounting professional sitting in an all day CPE seminar?
Lets face it, weve all seen it or experienced it personally. Sometimes its more exciting to think about whats for lunch or check our email than to listen. In a world where people have come to expect instant gratification and reward, the Two Point theory holds water. If you want learners to engage, you have to offer an incentiveone that can be applied and felt immediately. Instant gratification, baby!
I always seem to hear the same story from many of my colleagues. They tell me that they have to get in more CPE because their license is about to expire. How does this happen with so many CPE programs available? I certainly dont think its because CPAs dont want to learn. More often its because some of the CPE education offered is not engaging and possibly overwhelming. Most CPE has too much information and a non-practical application. These issues combined lead to disengagement. The bottom line is: if learners arent engaged, they dont participate. Period.
So, how does a CPE educator get that same two point engagement from CPAs? Its the million-dollar question. In an era where change is so rapidincluding technology, tax laws, mandates, etc.as a profession we need to figure out how to apply the Two Point theory to keep professionals engaged and on track with life-long learning. Im open to suggestions. There are two bonus points in it for you!
Jody L. Padar, CPA, MST, is a Certified Public Accountant experienced with Complex Federal & State Income Tax Compliance for Business & Individuals. Jody is an adjunct professor at Oakton Community College, where she teaches Taxation and QuickBooks Courses. She is part of Intuit Trainer Writer Network and speaks nationally on various Technologies and Taxation. Reach her at email@example.com.