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Gen Y accountants pump up the volume

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August 6, 2010

Young accountants are confident, have a clear vision of their career progression, demand job security and are motivated by money, according to research recently released by the Association of Chartered Certified Accountants and Mercer, a human resource consultant firm.

The research – called Generation Y: Realizing the potential – shows a generation of young finance professionals seeking aspirational and dynamic career paths, both inside and outside traditional mainstream finance careers.

It’s a wake up call to many employers – offer dynamic career routes that capitalize on finance skills or risk losing future talent.

More than 3,200 individuals responded to the research from 122 countries around the world. While the survey reports that most Gen Y finance professionals suggest they are satisfied with their current role – their concerns are regarding their future – with half suggesting their organization is not able to offer them sufficient career development opportunities.

“Gen Y finance professionals are smart operators,” said Jamie Lyon, co-author of the report. “Our survey suggests they are hard-working, but they want quick and transparent rewards.”

Other key findings from the report are:

· Money matters – They want a good package that includes money, work-life balance and they want to work for an attractive brand that reflects their own values.

· Experiential learning is essential – Face-to-face interaction is not dead to this generation and they are less reliant on e-learning than may have been previously thought. Organizations need to develop a wide range of learning opportunities to engage this generation successfully.

· Be attractive, be different – Employers need to put career development at the heart of their proposition to make them attractive to Gen Y. The survey shows this generation values job security but are prepared to leave if career promises are not fulfilled.

Read a copy of the report here: http://www.accaglobal.com/pubs/accountants_business/research_opinion/human_capital/generation_y_report.pdf

Comments (1)
Great article. I believe misunderstanding the gen gap is going to be the biggest downfall for traditional firms. I summarize my belief on this topic here: http://www.apr16.com/?p
Posted by cfarmand | Friday, August 06 2010 at 1:54PM ET
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