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AAM presents 2013 Marketing Achievement Awards

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June 11, 2013

The Association for Accounting Marketing handed out 33 Marketing Achievement Awards (AAM-MAAs) to 23 different firms in a lively dance party reception Monday night at the 2013 AAM Summit in partnership with the AICPA Practitioners Symposium and TECH+ Conference in Las Vegas.

The honorees were chosen by a panel of ten advertising and marketing professional judges from a field of nearly 130 entries from 60 firms in 20 categories, including branding, collateral, multimedia and events.

The 19th annual awards presentation included Rookie of the Year, awarded to Joseph Schwarz of Matson & Isom; Volunteer of the Year, given to ConvergenceCoaching ‘s Jennifer Wilson; Marketer of the Year for Jamie Thomas of The LBA Group; and Hall of Fame Inductees Jayne Bates of Crowe Horwath and BizActions’ Brian Falony.

The full list of winners by category:

Branding

Logo: Peterson Sullivan LLP

Integrated Branding Programs: Budget under $100,000: BKD, LLP

Integrated Branding Programs: Budget of $100,000 or more: Armanino

 

Collateral

Brochure: Armanino

Announcements/Invitations: Kennedy & Coe

Publications: Firm with $9.9 million in revenue or less: Cerini and Associates, LLP

Publications: Firm between $10 and $24.9 million in revenue: Bergan Paulsen

Publications: Firm with $25 million in revenue or more: Rehmann

 

Marketing Campaigns

Recruiting Campaign: Firm with $25 million in revenue or more: BKD, LLP

Integrated Marketing Campaign: Aronson, LLC

Integrated Online Marketing Campaigns: BKD, LLP

 

Media Relations

Non-technical Published and Feature Articles: Citrin Cooperman

Integrated PR Campaign: HORNE LLP

 

Advertising

Single Ads: Henderson, Hutcherson, and McCullough, PLLC

Campaign: Total spend of $24,999 or less: Citrin Cooperman

Campaign: Total spend of $25,000 or more: WeiserMazars with Posner Advertising

Online Advertising: Skoda Minotti

 

Website

Website: Firm with $9.9 million in revenue or less: Dugan & Lopatka, CPAs, PC

Website: Firm between $10 and $24.9 million in revenue: Peterson Sullivan LLP

Website: Firm with $25 million in revenue or more: Doeren Mayhew

Micro/Mini/Mobile Website: Firm with $9.9 million in revenue or less: Dugan & Lopatka, CPAs, PC

Micro/Mini/Mobile Website: Firm with $25 million in revenue or more: Greenfield/Belser Ltd.

Blogs: Freed Maxick, CPAs, PC

 

Multimedia

Budget of $9,999 or less: Dixon Hughes Goodman, LLP

Budget of $10,000 or more: WithumSmith+Brown, CPAs

 

Internal Programs

Corporate Social Responsibility: Firm between $10 and $24.9 million in revenue: Smith & Howard

Corporate Social Responsibility: Firm with $25 million in revenue or more: WithumSmith+Brown, CPAs

 

Events

Budget of $9,999 or less: Clothier & Head, PS

Budget between $10,000 and $24,999: Citrin Cooperman

Budget of $25,000 or more: Freed Maxick, CPAs, PC

 

Surveys

Surveys: Cerini and Associates, LLP

 

Business Development/Lead Generation

Winning Proposals: Carr, Riggs & Ingram

 

Maverick Marketing

Maverick Marketing: UHY LLP

 

Members’ Choice

Members’ Choice: WithumSmith+Brown

 

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