The Association for Accounting Marketing handed out 33 Marketing Achievement Awards (AAM-MAAs) to 23 different firms in a lively dance party reception Monday night at the 2013 AAM Summit in partnership with the AICPA Practitioners Symposium and TECH+ Conference in Las Vegas.
The honorees were chosen by a panel of ten advertising and marketing professional judges from a field of nearly 130 entries from 60 firms in 20 categories, including branding, collateral, multimedia and events.
The 19th annual awards presentation included Rookie of the Year, awarded to Joseph Schwarz of Matson & Isom; Volunteer of the Year, given to ConvergenceCoaching ‘s Jennifer Wilson; Marketer of the Year for Jamie Thomas of The LBA Group; and Hall of Fame Inductees Jayne Bates of Crowe Horwath and BizActions’ Brian Falony.
The full list of winners by category:
Branding
Logo: Peterson Sullivan LLP
Integrated Branding Programs: Budget under $100,000: BKD, LLP
Integrated Branding Programs: Budget of $100,000 or more: Armanino
Collateral
Brochure: Armanino
Announcements/Invitations: Kennedy & Coe
Publications: Firm with $9.9 million in revenue or less: Cerini and Associates, LLP
Publications: Firm between $10 and $24.9 million in revenue: Bergan Paulsen
Publications: Firm with $25 million in revenue or more: Rehmann
Marketing Campaigns
Recruiting Campaign: Firm with $25 million in revenue or more: BKD, LLP
Integrated Marketing Campaign: Aronson, LLC
Integrated Online Marketing Campaigns: BKD, LLP
Media Relations
Non-technical Published and Feature Articles: Citrin Cooperman
Integrated PR Campaign: HORNE LLP
Advertising
Single Ads: Henderson, Hutcherson, and McCullough, PLLC
Campaign: Total spend of $24,999 or less: Citrin Cooperman
Campaign: Total spend of $25,000 or more: WeiserMazars with Posner Advertising
Online Advertising: Skoda Minotti
Website
Website: Firm with $9.9 million in revenue or less: Dugan & Lopatka, CPAs, PC
Website: Firm between $10 and $24.9 million in revenue: Peterson Sullivan LLP
Website: Firm with $25 million in revenue or more: Doeren Mayhew
Micro/Mini/Mobile Website: Firm with $9.9 million in revenue or less: Dugan & Lopatka, CPAs, PC
Micro/Mini/Mobile Website: Firm with $25 million in revenue or more: Greenfield/Belser Ltd.
Blogs: Freed Maxick, CPAs, PC
Multimedia
Budget of $9,999 or less: Dixon Hughes Goodman, LLP
Budget of $10,000 or more: WithumSmith+Brown, CPAs
Internal Programs
Corporate Social Responsibility: Firm between $10 and $24.9 million in revenue: Smith & Howard
Corporate Social Responsibility: Firm with $25 million in revenue or more: WithumSmith+Brown, CPAs
Events
Budget of $9,999 or less: Clothier & Head, PS
Budget between $10,000 and $24,999: Citrin Cooperman
Budget of $25,000 or more: Freed Maxick, CPAs, PC
Surveys
Surveys: Cerini and Associates, LLP
Business Development/Lead Generation
Winning Proposals: Carr, Riggs & Ingram
Maverick Marketing
Maverick Marketing: UHY LLP
Members’ Choice
Members’ Choice: WithumSmith+Brown
