The Association for Accounting Marketing presented 38 Marketing Achievement Awards (AAM-MAAs) to 24 firms for their marketing and communications achievements during a gala ceremony June 11 at the 2012 AAM Summit in Las Vegas.
Additionally, the panel of ten judges, which included professionals in advertising, consulting, professional services and marketing, bestowed four individual awards.
Rookie of the Year was awarded to Kari Reynolds of MGO, Volunteer of the Year went to Creative Sparks LLC’s Laura Sparks, Donna Erbs of Anders, Minkler & Diehl grabbed Marketer of the Year and Barnes Denning’s Chris Perrino was inducted into the Hall of Fame.
Below, a list of the awards that were handed out by the judges after reviewing 130 entries from 60 different accounting firms in the United States and Canada, grouped by category:
Branding
Logo: Freed Maxick, CPAs, PC
Integrated Branding Programs: Budget under $100,000: Elliott Davis
Integrated Branding Programs: Budget of $100,000 or more: Freed Maxick, CPAs, PC
Collateral
Brochure: CBM
Announcements/Invitations: Templeton & Company, LLP
Publications: Firm with $9.9 million in revenue or less: Cerini and Associates, LLP
Publications: Firm between $10 and $24.9 million in revenue: Witt Mares, PLC
Publications: Firm with $25 million in revenue or more: Decosimo Certified Public Accountants
Marketing Campaigns
Integrated Marketing Campaign: Freed Maxick, CPAs, PC
Direct Marketing: Clark Nuber
Integrated Online Marketing Campaigns: Watkins Meegan LLC
Advertising
Single Ads: Mohler, Nixon & Williams
Campaign: Total spend of $24,999 or less: Henry Horne, LLP
Campaign: Total spend of $24,000 or more: Freed Maxick, CPAs, PC
Online Advertising: Aronson LLC
Paid Search Campaigns: Freed Maxick, CPAs, PC
Website
Website: Firm with $9.9 million in revenue or less: Ingenuity Marketing Group for Lindquist, von Husen & Joyce
Website: Firm between $10 and $24.9 million in revenue: Gross, Mendelsohn & Associates
Website: Firm with $25 million in revenue or more: Freed Maxick, CPAs, PC
Micro/Mini/Mobile Website: Firm with $9.9 million in revenue or less: Reznick Group, PC
Micro/Mini/Mobile Website: Firm between $10 and $24.9 million in revenue: Barnes Dennig
Micro/Mini/Mobile Website: Firm with $25 million in revenue or more: Dixon Hughes Goodman LLP
Blogs: WithumSmith + Brown, PC
Multimedia
Budget of $9,999 or less: WithumSmith + Brown, PC
Budget of $10,000 or more: Freed Maxick, CPAs, PC
Internal Programs
Recruiting Campaign: Firm with $9.9 million in revenue or less: Clayton & McKervey, PC
Recruiting Campaign: Firm between $10 and $24.9 million in revenue: Witt Mares, PLC
Recruiting Campaign: Firm with $25 million in revenue or more: Dixon Hughes Goodman LLP
Corporate Social Responsibility: Firm with $9.9 million in revenue or less: Larson & Rosenberger LLP
Corporate Social Responsibility: Firm between $10 and $24.9 million in revenue: Barnes Dennig
Corporate Social Responsibility: Firm with $25 million in revenue or more: Welch LLP
Events
Budget of $9,999 or less: Postlewaite & Netterville
Budget between $10,000 and $24,999: Rea & Associates
Budget of $25,000 or more: Louis Plung & Company, LLP
Surveys
Surveys: Reznick Group, PC
Business Development/Lead Generation
Sales Presentations: Louis Plung & Company, LLP
Winning Proposals: Aronson, LLC
Maverick Marketing
Maverick Marketing: Ingenuity Marketing Group for Lindquist, von Husen & Joyce
