Voices

AICPA newsletters nab internet advertising award

The Internet Advertising Competition honored the American Institute of CPA Insiders with the Best Associations Online Newsletter Campaign award.

The AICPA’s series of six online newsletters that cover tax, corporate finance and taxation, wealth management, and careers for accounting professionals was launched in 2001 and went through a redesign last October. The revamped model features increased video content, links to AICPA resources, author photos and reaches a combined unique audience of 295,000.

The Internet Advertising Competition awards were created by the Web marketing Association in 1999 and are open to all organizations and individuals that develop internet advertising. Entries are judged on creativity, innovation, design and whether they are memorable.

More information about the awards and a list of this year's winners is available here.

 

For reprint and licensing requests for this article, click here.
MORE FROM ACCOUNTING TODAY