CCH teamed up with Chicago-area nonprofit Ladder Up, which offers tax, financial aid and financial literacy programs to benefit low-income individuals and families, in a social media campaign and donation effort to help the local community.
Through its Facebook page, CCH is promoting Ladder Up, provider of free tax and financial services to assist clients in the Chicago metropolitan area in securing critical financial resources. Every $1 invested in the organization is said to return $36 in benefits to low-income clients.
“With the recent interactive campaign on our CCH Facebook page, we were able to educate visitors about this great organization and generate company donations each time someone shared content with their social media communities,” said Tanya Rose, CCH director of tax product management, in a statement. “What’s really special about this campaign is that it was completely driven by CCH customer participation – all with the goal of supporting those trying to help build a better future for their families.”
Since 1994, Ladder Up has returned $335 million in benefits to 165,000 clients, helping them move up the economic ladder. The organization has also contributed to the community through its TAP (Tax Assistance Program) and (LIFT) Life-Improving Financial Tools program.
“We’re very proud of our partnership with CCH and really appreciate the creative approach it took in generating financial support by spreading the word among their Facebook followers,” stated Ladder Up director Christine Cheng. “Being a leader in the tax and accounting industry, CCH knows how to best support tax preparers. Their desire to give back with expertise and financial resources has made a real difference for our organization and especially for the people we serve in the Chicago metropolitan area.”
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