In the world of investing, though, herding is usually quite detrimental to financial returns. And, ironically, the herding impulse is quite strong among investors, who often look to others for confirmation on their investing positions.
Crowds do get a bit of an undeserved bad rap in the investing world; the majority is not ALWAYS wrong. In fact, the majority is usually right more than they are wrong. Unfortunately, the herd is usually most wrong at the most inopportune times.
Greedy at tops, fearful at market lows
A now-famous BusinessWeek cover from the summer of 1979 that proclaimed “The Death of Equities: How inflation is destroying the stock market” reflected the widespread investor pessimism of a grinding bear market in stocks that started 13 years prior.
Unfortunately for the many investors who were dumping their stock portfolios at this time, a long-term low was just around the corner: within a year, the Dow Jones Industrial Average bottomed at 763, and then set upon a 20-year epic bull market in which the DJIA increased over 14-fold!
You probably remember the stock mania of 1999: after two decades of non-stop stock price increases, investors were feeling downright giddy. Companies without earnings—or even revenue—were getting bid up several-fold...in one day! And the infamous Pets.com sock puppet was the darling of CNBC’s airwaves.
Like most stock manias, this one ended in tears. The NASDAQ—the posterchild of the New Economy’s irrational exuberance—would lose 80 percent of its value over the next couple of years.
Fast forward to March 2009: Stocks had seen their worst crash since the Great Depression, with the S&P 500 plummeting over 50 percent in less than 18 months. NOBODY wanted to own stocks...setting the market up for the greatest rally in stocks since the 1930s.
Why it pays to be contrary
Great investments are often widely hated—when there’s nobody left to sell something, that means it’s probably about time for it to bottom out. All the bad news has been priced in, so that if things go from “bad” to merely “less bad”, there is a good chance you’ll see some healthy price appreciation.
The converse is also true: Wall Street’s darling stocks usually crash the hardest when they fall out of favor with investors. A heaping of good news—combined with rosy prospects for future growth—are already baked into a lofty stock price. If prospects for the company “deteriorate” from “great” to merely “very good”, you could very well see a lot of selling as investors flee to the exits.
Analyst ratings are helpful...as contrary indicators!
Companies in the Standard & Poor’s 500 Index that analysts loved the most rose 73 percent on average since the benchmark for U.S. equity started to recover in March 2009, while those with the fewest “buy” recommendations gained 165 percent, according to data compiled by Bloomberg.
Legendary investor Peter Lynch summed up the reason for analyst incompetence quite succinctly: "Success is one thing, but it's more important not to look bad if you fail."
Analysts inherently run with the herd—they fear getting left behind and looking foolish if a stock takes off. So, they are far more likely to have a Buy or a Strong Buy rating on an equity than they are to have a Sell.
Many fund managers also fall victim to this phenomenon - they chase the hottest stocks at the end of each quarter, so that their clients can feel confident their manager has them positioned in the hottest stock. Nevermind the fact that the gains were to be had before the position was initiated!
“Be greedy when others are fearful”
Warren Buffett—arguably the greatest stock market investor of all-time—said it best: “A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful.”
So who are we to argue with a self-made investing billionaire? Evidence shows that it indeed pays to be contrary!
Brett Owens is chief executive and co-founder of Chrometa, a Sacramento, Calif.-based provider of time-tracking software that records activity in real time. Previously marketed to the legal community, Chrometa is branching out to accounting prospects. Gains include the ability to discover previously undocumented billable time, saving time on billing reconciliation and improving personal productivity. Brett can be reached at 916-254-0260 and firstname.lastname@example.org.