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PwC creates brand experience website for students

January 24, 2012

PricewaterhouseCoopers will launch a “customizable brand experience” on its campus website Feb. 6-10, intended to help students start building their careers.

Each day, students can participate in personal assessments and exercises while getting real-time feedback on career questions and an understanding of their personal brand.

"Our goal is for students to walk away with a personalized toolkit and resources enabling them to discover and articulate their brand," said Holly Paul, PwC's U.S. recruiting leader, in a statement. "This experience will provide them with a competitive advantage from which to launch their career."

The schedule for the online experience is:

•    Monday, February 6th: Tell your story—Students will define their strengths and identity

•    Tuesday, February 7th: Value your passions—Students will document individual passions

•    Wednesday, February 8th: Share your skills—Understanding the personal skills and values the students can use to volunteer

•    Thursday, February 9th: Stand out online—Analyzing online reputation and building a real-world brand

•    Friday, February 10th: Make your brand plan, grow your own way—Writing branded bios and creating brand plans

The personal brand experience is accessible at and at local campuses hosting PwC-sponsored Personal Brand events.


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