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NetSuite Woos Sage Resellers at Sage Conference

May 19, 2010

In its continued efforts to recruit resellers of competing accounting and enterprise resource planning systems, NetSuite took the time to show up at Insights, Sage North America's reseller conference.

Attended by over 2,000 partners and product vendors, NetSuite saw the opportunity to connect with attendees via 2 vans driving around the convention center. The message on the side of the box trucks said quite simply, "Talk to NetSuite. Earn 100% Margin. We're here!", followed by a number that partners could text to speak with a NetSuite representative.

“There are lots of people we have already spoken to, and we’ve been really happy with the response," said NetSuite senior vice president of channel sales Craig West. "We generated 12 to 18 solid leads in a previous effort, and it looks like we'll probably do the same from here."

West noted that some calls and e-mails to resellers were placed in advance of the conference.

NetSuite engaged in similar tactics at Convergence, Microsoft’s recent user conference, as well as Sapphire, SAP’s user conference.

Comments (1)
One of the wierdest things I remember seeing at the first Summit that was held at the San Diego Convention Center was the infamous Netsuite truck circling and circling and circling, ad nauseum the Convention Center.

Personally I think it's a PATHETIC approach to marketing. If a partner is bites on that approaches then both Netsuite and that partner deserve each other. What happened to having a little dignity?

The Netsuite truck reminded me of the Oscar Meyer Wiener Mobile. You've got a Wienie driving it & inside is a whole bunch of other wienies.
Posted by Billkizer | Sunday, May 23 2010 at 9:53PM ET
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