Payroll processor SurePayroll has relaunched its SurePayroll for Accountants program in recent months and is seeing more accountants signing up.
SurePayroll CEO Michael Alter visited the Accounting Today offices Tuesday to talk about the program and some of the trends he has been seeing. He was in New York City to speak at Good Morning America contributor Tory Johnson’s Spark and Hustle conference for digital entrepreneurs.
The SurePayroll for Accountants program is branded to appear as though the accountant is doing all the payroll processing for his or her clients. Meanwhile SurePayroll runs behind the scenes taking care of the tax filings and other necessary payroll functions. THe accountant gets an on-screen partner dashboard that provides secure access to all of their clients' payroll reports. So far, the relaunch seems to be working well for the company. “We’re seeing significantly greater lead volume and signups,” said Alter.
SurePayroll has recently been rebranded as “SurePayroll, a Paychex Company,” following its acquisition by the payroll giant over a year ago. Alter’s company is aimed at small businesses and it issues a monthly SurePayroll Small Business Scorecard that tracks trends in hiring, salary and optimism among small business owners in different areas of the country. “Optimism is good but not great for the future,” Alter said. “Home equity lines of credit need to grow.” Some parts of the country are still doing much better than others. Alter noted that the New York City metropolitan area is up this year in terms of jobs (although it appears to have gone down last month compared to April, according to the online scorecard).
Meanwhile, SurePayroll has been expanding its payroll offerings. Alter said the company enhanced its household employer offering last week, adding a Schedule H for employees such as nannies and gardeners. As several judicial nominees have learned to their peril in recent years, it’s always a good idea to pay the nanny tax.