Eric Majchrzak, Marketing Director, Freed Maxick & Battaglia, CPAs

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Online Courses

CPAs Guide to Social Media Marketing

In this scenario-based, self-study course, you are positioned as an aspiring valuation practitioner at the fictional company Tax Advisory LLC, a mid-size accounting firm that works with a variety of national and local clients. Mark Freeman is a senior partner and Sarah Grant is the newest partner.

The partners are interested in adopting a social media strategy for their business and the firm has retained Carole, an integrated marketing consultant who specializes in helping CPA firms grow their businesses through the use of social media.

You will join Mark and Sarah as they talk with Carole about social media, take a "tour" of various CPA firms that are using social media to improve their practice, and develop a plan for implementing a social media strategy for the firm.

Item Number Self-Study Time CPE Credit Cost
AT-ESM200 On Demand 1 Hour 1.0 $30

Learning Objectives:

  • Explain the different types of social media and how CPA firms can use them to grow their businesses
  • Evaluate which social media platforms might be beneficial to your firm
  • Develop a plan to implement social media at your firm and evaluate their effectiveness

Who Should Attend:
Firm owners, tax, audit, and accounting services practitioners, marketing associates, business advisors, and those interested in learning about how to use social media platforms as a marketing tool for your business.

Level: Intermediate

Instructional Method: Self-Study

NASBA Field of Study: Marketing

Program Prerequisites: A basic understanding of marketing

Advance Preparation: None

Subject Matter Expert: Eric Majchrzak

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