Social Media Marketing for CPA Practice Growth
Social media web sites like LinkedIn, Facebook, and Twitter offer many new opportunities for CPAs. But to be used effectively, it’s important to understand the paradigm shift and what it requires. Sending a well-crafted marketing message is no longer enough; effective marketing through social media now involves engaging in dialogue with clients, prospective clients, referral sources and influencers —and everyone has a voice. Using numerous examples, this seminar will teach you how to make the most of your social media initiatives, including a discussion of customer service benefits, building a reputation, generating leads, and how to speak to this new audience---and how to listen.
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- Explore inbound versus outbound marketing strategies
- Recognize specific advantages of social media as a marketing platform
- Identify how to use social media to market yourself or your firm
Who Should Attend:
Firm owners, tax, audit, and accounting services practitioners, marketing associates, business advisors, and those interested in learning about how to use social media platforms as a marketing tool for your business.
Instructional Method: Group-Internet
NASBA Field of Study: Marketing
Program Prerequisites: A basic understanding of marketing concepts
Advance Preparation: None
Instructor: Eric Majchrzak, Marketing Director, Freed Maxick & Battaglia, CPAs