Eric Majchrzak, Marketing Director, Freed Maxick & Battaglia, CPAs

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Web Seminars

Social Media Marketing for CPA Practice Growth

Social media web sites like LinkedIn, Facebook, and Twitter offer many new opportunities for CPAs. But to be used effectively, it’s important to understand the paradigm shift and what it requires. Sending a well-crafted marketing message is no longer enough; effective marketing through social media now involves engaging in dialogue with clients, prospective clients, referral sources and influencers —and everyone has a voice. Using numerous examples, this seminar will teach you how to make the most of your social media initiatives, including a discussion of customer service benefits, building a reputation, generating leads, and how to speak to this new audience---and how to listen.

Item Number Date Time CPE Credit Cost

AT-WSM203

Thursday,
  April 28th
2:30-4:10PM ET 2.0 $98

Learning Objectives:

  • Explore inbound versus outbound marketing strategies
  • Recognize specific advantages of social media as a marketing platform
  • Identify how to use social media to market yourself or your firm

Who Should Attend:

Firm owners, tax, audit, and accounting services practitioners, marketing associates, business advisors, and those interested in learning about how to use social media platforms as a marketing tool for your business.

Instructional Method: Group-Internet

Level: Intermediate

NASBA Field of Study: Marketing

Program Prerequisites: A basic understanding of marketing concepts

Advance Preparation: None

Level: Intermediate

Instructor: Eric Majchrzak, Marketing Director, Freed Maxick & Battaglia, CPAs

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