Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace
Internet advances in social media, connecting technologies and collaborative spaces have changed the relationship between businesses and their customers. Where businesses once kept tight control over their brand and message, your brand is now built upon, added to, shared, changed, and transformed by customers empowered and eager to engage and participate. Business leaders, marketing departments and ad agencies are no longer in the driver’s seat, and must choose to adapt or be left behind. In this seminar, we will explore this paradigm shift, and discuss practical strategies and tactics for creating successful collaborative brand engagement with your customers.
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- Explore the paradigm shift created by social media and user-generated content
- Identify unique ways to facilitate networking and collaboration with your customers
- Learn how customer-derived comments and ideas can be applied to the improvement or development of your services
- Look at the ways wikibranding impacts accounting firms and other service businesses
Who Should Attend:
Business owners, marketing professionals, brand champions and anyone interested in new business and advertising models.
Instructional Method: Group-Internet
NASBA Field of Study: Marketing
Program Prerequisites: A basic understanding of marketing and branding concepts
Advance Preparation: None
Instructor: Mike Dover, co-author of "Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace"
Materials: Students who attend this program will receive a copy of the presentation at the conclusion of the seminar, and will be sent a copy of "Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace" at no additional cost.