Eric Majchrzak has been promoted to chief marketing officer and shareholder at BeachFleischman PC.

Majchrzak will be responsible for the firm’s institutional branding, innovation, service line development, firm growth initiatives and niche marketing.

Majchrzak joined the firm in August as director of marketing. He has more than 20 years of marketing and business development experience, which includes 10 years in the accounting profession. Prior to joining BeachFleischman, Majchrzak was the director of marketing for Freed Maxick CPAs.

Majchrzak made the list of Accounting Today’s “Top 100 Most Influential People” in 2010 and 2011.

In 2010, Majchrzak took on the role as an instructor at the Accounting Today Institute, where he collaborated with the Institute to develop a self-taught social media eLearning series. He is also a faculty member of iShade, an online community for accountants.  And in December, he became a contributor to Intuit’s Accountants blog.