Jennifer Palmer Farrington has joined WeiserMazars LLP as its new chief marketing officer. Farrington succeeds Lora DeSanto, who resigned in order to focus on her family.  

Farrington, who has more than 17 years in the marketing profession, will manage the firm’s national branding, marketing and communications efforts.   

Prior to WeiserMazars, Farrington worked at Grant Thornton as director of marketing in the firm’s nonprofit practice. She also worked at Buck Consultants as a CMO, where she led the global marketing team and developed a brand and identity program.

Farrington earned her Bachelor of Arts degree in Communications and Psychology from Bethel College of Indiana and is a member of the American Marketing Association.