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Wednesday, November 17, 2010

8:30 AM - 9:20 AM

KEYNOTE PRESENTATION: THE CPA FIRM TODAY – HOW TO SUCCEED IN THE “NEW NORMAL” (1 CPE)

Tom Hood, CPA. CITP CEO & Executive Director, MARYLAND ASSOCIATION OF CPA'S, BUSINESS LEARNING INSTITUTE

One thing every CPA agrees on is that this time it’s different. The question on everyone’s mind is what is the new normal? What are the major trends and issues you must be paying attention to? Tom Hood will share his insights on the four mega-trends affecting the CPA profession – Globalization, Workforce/Demographics, Technology, and Regulations/Standards and what they mean to your firm. You will also learn how leadership has fundamentally changed and what you can do to get ahead of the next waves of change.

  • How to stay on top of the top 4 trends facing you and your clients
  • Hear the top issues and opportunities identified by the Top 100 CPA firms
  • You will learn the keys to CPA Firm success in the “new normal”
  • Why leadership is different now and what you can do about it
  • Learn the best investment you can make for your firm in this environment (hint: it has a ROI of 20X!)

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