Monday, September 19, 2011
STRATEGIC MARKETING AND SALES FOR THE CLIENT ACCOUNTING SERVICES PRACTICE
A marketing plan helps define your business’ path and is an essential tool in reaching your goals as you grow your Client Accounting Services (CAS) practice. Preparing a marketing plan forces you to assess what's going on in your marketplace and how it affects your firm. It also provides a benchmark for later measurement, so that you can be sure you’re getting the return you need on your marketing investment.
In this presentation, we’ll give you the foundation you need to create the 12 month marketing plan for your CAS practice and maximize the value of your marketing budget.