Venue

Hilton Orlando
6001 Destination Parkway
Orlando, FL 32819
Tel: 1-407-313-4300


Sponsorship & Exhibit Opportunities

To find out how to customize a sponsorship/exhibit package which is most appropriate for your institution, please contact Jack Lynch at (212) 803-8803


Wednesday, October 26, 2011

9:30 AM - 10:20 AM
Track: Practice Management View Track

THREE STEPS TO STARTING YOUR SOCIAL MEDIA PRESENCE

Michelle Golden, CPF President, GOLDEN PRACTICES, INC.

Believe it or not, incorporating social media into your practice doesn’t have to be a lot of extra work and it's not hard to do. There are distinct benefits to enhancing your firm’s online presence and demonstrating your credibility. Explore, in depth, these three steps you can take right now to extend your reach, save marketing money, and position your practice like you never thought possible.


  1. Pick the right hangout. Determine which tool or tools you are most suited to use:LinkedIn, Twitter, Facebook or blogs
  2. Learn the lingo. Maximize the tool you choose by understanding the tool's features and appropriate practices to be most effective
  3. Build relationships and bring value. Two ancient rules to creating meaningful relationships are: "listen more than you talk" and "give more than you receive." Discover how to do this in the social web.

 

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