Venue

Hilton Orlando
6001 Destination Parkway
Orlando, FL 32819
Tel: 1-407-313-4300


Sponsorship & Exhibit Opportunities

To find out how to customize a sponsorship/exhibit package which is most appropriate for your institution, please contact Jack Lynch at (212) 803-8803


Thursday, October 27, 2011

8:05 AM - 9:00 AM
Track: Practice Management View Track

PANEL DISCUSSION: ANATOMY OF A LEAD GENERATION CAMPAIGN

Danielle Lee Editor-in-Chief, ACCOUNTING TECHNOLOGY
Salima Syerah Virani CEO, ZENTREPRENEUR, INC.
Alan Vitberg Chief Marketing Guru, VITBERG LLC
Dawn Wagenaar Principal, INGENUITY MARKETING GROUP LLC

CPA firms will be turning to lead generation campaigns that are based on principals of inbound marketing. Now more than ever, shareholders can create, track and make critical decisions on how to realize more ROI from their investment in marketing and business development.  An expert panel will discuss and present an overview of inbound marketing, and illustrate it with an actual, live example of a lead generation campaign done for a valuation practice that hit a grand slam in terms of leads and new business.

 

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