Thursday, October 27, 2011
PANEL DISCUSSION: ANATOMY OF A LEAD GENERATION CAMPAIGN
CPA firms will be turning to lead generation campaigns that are based on principals of inbound marketing. Now more than ever, shareholders can create, track and make critical decisions on how to realize more ROI from their investment in marketing and business development. An expert panel will discuss and present an overview of inbound marketing, and illustrate it with an actual, live example of a lead generation campaign done for a valuation practice that hit a grand slam in terms of leads and new business.