Travel & Venue
Sunday, October 28, 2012
PRE-CONFERENCE WORKSHOP: MARKETING THE 21ST CENTURY CPA FIRM - BUILDING THE FOUNDATIONS FOR GROWTH (M)
*Included in your conference registration fee
This presentation covers the required foundations of an effective marketing program in the 21st century. The focus will be on the tools and skills that will allow for the maximum benefit on any size budget -- what every firm should be doing, and the potential costs of neglecting marketing, as well as how marketing can create opportunities for business development and support business development within a CPA firm. Participants will leave with specific, implementable ideas that will be a catalyst for growth.