Monday, October 29, 2012

4:30 p.m. - 5:20 p.m.
Track: Tax View Track

DEVELOPING A TAX CONTROVERSY PRACTICE (T)

Gary Howard Principal, G.L. HOWARD, CPA

 

Tax controversy practices are projected to continue as a significant growth area, as the IRS continues to ramp up its enforcement efforts. Learn how to develop an effective marketing strategy from a leading expert in the field.  Topics will include: developing your capabilities to serve a diversity of client needs; determining your target market and how to reach them; learning how to effectively communicate your expertise; branding concepts to set your firm apart from the competition; pricing strategies that recognize your skill set and are in-line with market expectations; using Internet techniques to get your message out; demonstrating your expertise through PR and publicity; and budgeting, timelines and measuring results.

 

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