Venue

Hilton Orlando
6001 Destination Parkway
Orlando, FL 32819
Tel: 1-407-313-4300


Sponsorship & Exhibit Opportunities

To find out how to customize a sponsorship/exhibit package which is most appropriate for your institution, please contact Jack Lynch at (212) 803-8803


Tuesday, October 22, 2013

10:45 a.m. - 11:35 a.m.
Track: Practice Management View Track

TAKING THE LEAD IN THOUGHT LEADERSHIP (MAS)

Danielle Lee Editor-in-Chief, ACCOUNTING TECHNOLOGY
Panelist: Bonnie Buol Ruszczyk President, BBR MARKETING
Panelist: Rob Nance Director, Content & Community, ISHADE THE ACCOUNTING PROFESSION ONLINE

Content is king, and the accounting firms that know it are emerging as true thought leaders. In this session, marketing experts will share the best content marketing strategies to differentiate your firm as a leader in the profession, from white papers and webinars to blogs and social media. They will offer specific examples and data on the successful methods thought leader firms have used to generate new business and build client loyalty and prestige.

 

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