Tuesday, October 22, 2013
TAKING THE LEAD IN THOUGHT LEADERSHIP (MAS)
Content is king, and the accounting firms that know it are emerging as true thought leaders. In this session, marketing experts will share the best content marketing strategies to differentiate your firm as a leader in the profession, from white papers and webinars to blogs and social media. They will offer specific examples and data on the successful methods thought leader firms have used to generate new business and build client loyalty and prestige.