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CPE credits are offered.

Monday, November 3, 2014

11:00 a.m. - 11:50 a.m.
Track: Practice Management View Track

HOW TO TRULY DIFFERENTIATE YOUR FIRM (M)

Christine Hollinden, CPSM Principal, HOLLINDEN | PROFESSIONAL SERVICES MARKETING

“Why should we hire your firm?” Sounds like a simple question, but it's one of the most difficult to answer. By definition, differentiation means that your firm has created a clear advantage over the competition. Differentiation is moving a firm from ordinary to extraordinary. Can you point to anything that is extraordinary about your firm? In this session, Christine will shares ideas on how your firm can stand out from the crowd and claim the spotlight.

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