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CPE credits are offered.

Monday, November 3, 2014

4:45 p.m. - 5:35 p.m.
Track: M&A View Track

LIVING HAPPILY EVER AFTER: BRANDING BEST PRACTICES FOR FIRM MERGERS (BMO)

Joe Walsh Principal, GREENFIELD/BELSER, LTD.
Stephen White Principal, GREENFIELD/BELSER, LTD.

If your firm, large or small, is one of the many contemplating a combination (or more combinations), what should you do to manage the process smoothly while ensuring that your new brand reflects both you and your new partner equitably and memorably? This presentation will cover the best practices of managing brand integration through a merger and living happily ever after.

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