Branding Beyond the Logo: How Brand Relates to the Bottom Line

Date Held: November 29, 2012

Start Time: 1:00 PM ET

End Time: 2:30 PM ET

Credits: CPE, Additional credit may be available upon request. Contact Lorman at 866-352-9540 for further information.

Competition for dwindling resources is more ferocious than ever - and is threatening to become more so. It’s not enough to simply be good at what you do. Today, you need to differentiate your nonprofit from other organizations by branding who you are, what you do, how you do it - and, most importantly, why anyone should care enough to support you!

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