Competition for dwindling resources is more ferocious than ever - and is threatening to become more so. It’s not enough to simply be good at what you do. Today, you need to differentiate your nonprofit from other organizations by branding who you are, what you do, how you do it - and, most importantly, why anyone should care enough to support you!
Other areas of interest
CCH Small Firm Services president Jason Marx talks about the challenges confronting small accounting firms, including regulatory and tax compliance, technology adoption, and do-it-yourself software.
Jennifer Warawa, VP of partner programs and channel sales at Sage, discusses how accountants need to communicate more frequently with clients so they become more of an "on-demand" resource.
Bloomberg BNA executive editor of tax and accounting George Farrah discusses how accountants today are dealing with the economy, technology, globalization and practice management.
Amit Jain of ADP Small Business Services discusses how the accounting firm of tomorrow will be different from accounting firms today.
Tax-related identity theft is a continuing problem, and a trustworthy tax preparer is an important part of the solution.
Are your prospects choosing another accounting firm just because of price? There are ways to boost your image to earn a premium fee and leave low-price competitors behind.
The IRS recently released statistics covering the year to May 10, 2013.
The AICPA's annual list of IT priorities for accounting firms.
