Free Site Registration


More Debits & Credits Posts

Sage Takes Its New ACT on the Road

Print
Email
Reprints
By Michael Cohn
August 26, 2009

Sage Software showed off the latest edition of its ACT contact management software at the offices here today and demonstrated how it’s now leveraging social networks like Twitter, Facebook and LinkedIn.

The software will let an accounting firm or small business keep track of contacts and will now look up information about contacts on the popular social networking services, as well as Google News and Google Maps.

The latest version of the software, ACT 2010, includes a new interface with plenty of new buttons and icons. Sage said it has been doing usability testing with an outside firm that found it took fewer clicks and keystrokes, compared to the competition, to perform operations such as entering a new contact. The software integrates with not only Sage’s own Peachtree accounting software, but also its main rival, Intuit’s QuickBooks.

Advertisement

On top of that, Sage has added a lot of new features for firms and companies that want to conduct marketing campaigns with their contacts. The company is selling an e-marketing service that will score prospects on how they rate in terms of their responsiveness to e-mails. In a variation on the Am I Hot or Not concept, a hot prospect is someone who responds quickly to the initial feeler, while someone who ignores the marketing messages rates considerably lower on the hotness scale.

Like many businesses, Sage has gotten turned on to the social networking scene. The results could certainly be enlightening, particularly if you happen across a client’s drunken college photos on their Facebook page, or find out about their every waking thought on Twitter. But social networking has increasingly become a necessity for many folks, and accountants have been drawn onto the services probably as much as anyone else. Sage has also been doing some social networking of its own, having created an ACT Online Community for its customers in July. According to Sage, the site has already attracted 488,000 page views. Not a bad start at all.

ACT 2010 will be available on Sept. 1 at prices ranging from $229.99 to $459.99. The marketing services will range from $14.95 to $60 per month.

0 Comments

Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Debits & Credits, please use the form below to login. When completed you will immeditely be directed to post a comment.

Forgot your password?

Not Registered?

You must be registered to post a comment. Click here to register.


Advertisement
Advertisement

What's New at Grant Thornton

May 14, 2012

CEO Stephen Chipman talks about his firm's new brand focus on growth, and its recent M&A activity.

Advertisement

SLIDE SHOW

Top 10 Payroll Mistakes Companies Make

May 14, 2012

Keeping your clients from running afoul of IRS rules around payroll taxes will help them avoid stiff penalties.

10 Years of the Top 100 Firms

May 6, 2012

Tracking trends at the biggest firms in the U.S.

Best Accounting Firm Taglines

April 27, 2012

Our favorite slogans from around the profession.

Favorite Busy Season Activities

April 10, 2012

LinkedIn Accounting members share the best methods to bust stress and boost morale.

The Best Places to Be an Accountant 2012

March 27, 2012

From our 2012 Regional Leaders list, we rank the best parts of the country to operate an accounting firm.

More Wacky Tax Deductions

March 26, 2012

LinkedIn members point out some weird tax deductions their clients have suggested.

7 Tax-Free Benefits for Employees

April 15, 2012

Employee rewards Uncle Sam can't touch.

Advertisement
Advertisement
Advertisement