Free Site Registration


A World of Opportunity

Print
Email
Reprints
January 31, 2013

By Drew West

Earning new business is more challenging than ever and firms need new ways to increase revenue, so is going global a possible path to new revenue?

Perhaps, but global expansion also complicates firm management—adding complexities that can jeopardize profits. To help ensure profitable global growth, consider a few tips to help make your firm’s direct or indirect global expansion a rewarding endeavor.

1. Investigate: Throwing a dart at a map may lead to an interesting honeymoon, but to find the most likely (and serviceable) global revenue, start at the intersection of opportunity and expertise. Opportunities can be found by taking a deep look into your firm’s history: Which clients have global locations and might need services there? Which past proposals or engagements had global requirements? Find expertise by evaluating your talent: What language skills or global accounting expertise already exist? Who has worked overseas or for perhaps a Big Four-type global organization? Ideally, your practice management and resource systems can expose these answers, and identify common ground between global client needs (past or present) and existing knowledge or skills. Among the geographies that most frequently emerge lie the ideal locations for global expansion.

2. Collaborate: The cost and complexity of opening an overseas entity is daunting. Instead of directly establishing an office, hiring staff and building a clientele, gain momentum and reduce risk by teaming with an existing accounting alliance with an international focus. While there are several to choose from, it is best to start off by investigating what each has to offer by way of international referral networks, technology and best practices. An alliance allows your firm to claim in-country expertise and gain market knowledge, while relying on local partners to deliver the work. Go beyond the basic alliance fundamentals of partner reputation and philosophical alignment: Establish shared control over each engagement. Your involvement ensures client satisfaction, and your visibility nurtures your firm’s understanding of local requirements for when you’re ready to go direct. Such collaborative control means shared access to client, job and financial data, so make sure your practice management system can easily on-board alliance partners, and grant them appropriate, secure access to update engagement information, client details or billing data.

3. Communicate: Firms considering global expansion can’t underestimate the importance of effective communication. Consider two forms: local communication among clients and business partners, and internal communication between the local operation and “home office.” Local communication means exactly what you’d expect: staffing the new office with native speakers to work directly with local clients, government entities or business partners. Effective internal communication is all about infrastructure. When the time and distance between your global entity and the home office makes direct communication difficult, an information-sharing platform helps disconnected staff members work together easily. Modern approaches suitable for a global enterprise go beyond mere file-sharing by incorporating discussion threads, assignments and task deadlines. Imagine a communications platform that enables daylong work on an engagement in China, with comments or questions attached throughout the day ready for review as the U.S. team starts and the China team leaves. Instead of cumbersome communications delays, have an efficient 24-hour operation!

4. Automate: Global expansion brings revenue opportunities, but also costly complexity to firm administration. Managing multiple currencies, intercompany billing, global time-tracking or complicated client invoicing are but a few of the added challenges which left unchecked may need dedicated staff to effectively manage. Why not look to technology to streamline these processes? In addition to bringing your firm global consistency and worldwide operations discipline, an effective practice management system simplifies much of the back-office financial complexity. To avoid unnecessary manual steps or external work in Excel spreadsheets, make sure your practice management system is sufficiently global—able to segment services or resources into distinct global entities, work in multiple languages, convert currencies and invoice accurately based on local requirements or client preferences.

It’s a big world full of growth opportunities. In today’s competitive domestic environment, why not look overseas to bring more revenue to the firm, more services to clients and more profit to the partners? Follow these steps to get started on a path to profitable global growth.

Drew West is the director of marketing for Deltek, a leading provider of enterprise software and information solutions for professional services firms and government contractors. With headquarters in Herndon, Va., the company has more than 1,600 employees worldwide.

0 Comments

Be the first to comment on this post using the section below.

Add Your Comments...

Already Registered?

If you have already registered to Accounting Today, please use the form below to login. When completed you will immeditely be directed to post a comment.

 

Follow Accounting Today
Advertisement
Advertisement

Jason Marx on the Challenges and Opportunities Facing Accountants

June 17, 2013

CCH Small Firm Services president Jason Marx talks about the challenges confronting small accounting firms, including regulatory and tax compliance, technology adoption, and do-it-yourself software.

Jennifer Warawa on the 'On-Demand' Accountant

June 14, 2013

Jennifer Warawa, VP of partner programs and channel sales at Sage, discusses how accountants need to communicate more frequently with clients so they become more of an "on-demand" resource.

George Farrah on the Challenges and Opportunities Facing Accountants

June 14, 2013

Bloomberg BNA executive editor of tax and accounting George Farrah discusses how accountants today are dealing with the economy, technology, globalization and practice management.

Amit Jain on Three Key Trends in Accounting

June 13, 2013

Amit Jain of ADP Small Business Services discusses how the accounting firm of tomorrow will be different from accounting firms today.

Advertisement

SLIDE SHOW

What’s in the Lease Accounting Exposure Draft?

June 18, 2013

A quick guide to FASB’s proposed standards from Bloomberg BNA.

20 Trends to Watch

June 16, 2013

New areas of change that accountants should be on the lookout for.

Protecting Clients from Tax-Related Identity Theft

May 31, 2013

Tax-related identity theft is a continuing problem, and a trustworthy tax preparer is an important part of the solution.

10 Simple Revenue Boosters to Start Now

May 28, 2013

Are your prospects choosing another accounting firm just because of price? There are ways to boost your image to earn a premium fee and leave low-price competitors behind.

Tax Season by the Numbers

May 22, 2013

The IRS recently released statistics covering the year to May 10, 2013.

Advertisement
Advertisement
Advertisement