[IMGCAP(1)]Einstein developed a simple formula that provided the solution to the cosmos, energy and matter. Well, by working on it long enough with determined focus I just developed my own formula E=fs4Uh for the solution to client financial success. Ed = financial security for you at a higher level.

I attended a presentation by Jonah Berger, author of “Contagious: Why Things Catch On,” and something he said became a Shazam! moment for me—it focused all the energy of all my experience advising clients into a simple formula. It just hit me. It took 50 years to hit me like a lightning bolt.

This is what I do—I help clients be and feel more secure. And I do it very well, based on my successes with clients, their success with my guidance and their longevity with me as their main trusted advisor.

I now have a USP [Unique Selling Proposition] for what I do. I provide financial security and comfort solutions. And if you think about it, that is what accountants do. If we didn’t do that, we would not have a raison d’ètre. So the next time you have an interaction with your clients, look at it in terms of how much more secure they feel financially because of the collaboration.

And E=fs4Uh

Edward Mendlowitz, CPA, is a partner in WithumSmith+Brown, PC, CPAs. He has authored 20 books and has written hundreds of articles for business and professional journals and newsletters plus a Tax Loophole article for every issue of TaxHotline for 27 years. Ed also writes a blog twice a week that addresses issues his clients have at www.partners-network.com. He is the winner of the Lawler Award for the best article published during 2001 in the Journal of Accountancy. He has also taught in the MBA graduate program at Fairleigh Dickinson University, and is admitted to practice before the U.S. Tax Court. Ed welcomes practice management questions and he can be reached at WithumSmith+Brown, One Spring Street, New Brunswick, NJ 08901, (732) 964-9329, emendlowitz@withum.com.