The new chairman of the California Society of CPAs and the new president of the CalCPA Education Foundation plan to focus on strategic priorities.

Tim Good, 2014-2015 chair of the society, said he inteneds to focus on three strategic priorities: advocate for members on issues that affect the profession;  attract, educate and support CPAs in their professional and personal growth; and enhance and promote the visibility of the profession and CalCPA.

"I have always felt that the time I invested in CalCPA returned big dividends,” Good told fellow board members and leaders upon becoming CalCPA chair. “I have learned a lot and met a lot of great people. As I reach out to CalCPA members this year, I hope to establish relationships and promote the value of CalCPA.”

Among the initiatives that CalCPA is undertaking to show its value to members are the offering of a free, four-hour ethics course to dues-paying CPA members, eight professional issues presentations throughout California to update members on important matters affecting the profession and an improved website that will enhance member connections and their ability to tap resources.

Noting that students and young members are critical to the profession, Good said CalCPA would continue to increase CalCPA’s presence on college and university campuses and will sponsor celebratory events for new licensees.

“Often, someone’s first experience with an organization can be a defining moment in establishing loyalty to that group,” Good said. “We want to do our best to provide newly licensed members-and nonmembers-a tremendous first impression of CalCPA and have them associate their CPA license with CalCPA.”

Good is a partner with Windes, a large regional accounting firm based in Long Beach. He primarily works with entrepreneurial businesses and advises on issues ranging from the appropriate tax structure for a new business to tax-efficient strategies to sell all or part of a company. His practice includes tax planning and compliance for complex real estate and business ventures.

Iannone Named CalCPA Education Foundation President
Peter Iannone has been elected president of the California Society of CPAs Education Foundation for 2014-15 at the annual meeting of the CalCPA Council.

Addressing CalCPA's leaders, Iannone, chief financial officer for CTS Engines, noted that the foundation now offers a free four-hour ethics course as a benefit to CalCPA members. It also delivers continuing professional education to 38 partner states through webcasting and on demand.

“We aim to provide content that is relevant to a variety of financial professionals as per our charter,” said Iannone. He pointed out that even small businesses need to be aware of international financial reporting standards and lease accounting in order to effectively compete on the global stage.

Iannone said the foundation will continue to focus on four key areas: increasing outreach to members and other financial professionals; improving and expanding the quality of products and services; collaborating more closely with CalCPA on cross-marketing and cross-selling; and creating more partnerships with associations and other entities.