Deloitte said Monday it has acquired substantially all of the assets of Banyan Branch, a digital and social media agency, bringing the accounting and consulting firm into the online marketing business.
Based in Seattle, Banyan Branch offers clients audience-powered, digital marketing solutions through a full suite of services, including social analytics and insights, community management and digital creative content. Financial terms of the deal were not disclosed.
The acquisition is expected to enable Deloitte Digital to expand its offerings to chief marketing officers through the addition of digital marketing services, such as social analytics and insights, community management and digital creative.
“Social engagement is an integral part of marketing, providing measurement and precise targeting to influence brand perception, said Mike Brinker, U.S. leader for Deloitte Digital and principal at Deloitte Consulting LLP, in a statement. "Social analytics gives CMOs and business leaders the power to navigate huge amounts of data to identify market influencers. With Banyan Branch's strong record of helping brands make sense of it all, we will bring actionable insights to our clients so they can genuinely connect with their audience."
The Banyan Branch team will join Deloitte Digital, a part of Deloitte that combines creative services with business and technology to design and deliver digital experiences for the world's leading brands. The acquisition continues Deloitte Digital's strategy to offer clients access to a full set of digital marketing services, bolstered by Deloitte's business and technology services and capabilities.
"Social media and big data capabilities have completely transformed digital marketing in recent years,” said Alicia Hatch, Banyan Branch's senior vice president of business development. “This acquisition will allow us to meet the increasingly complex needs of global brands and leading marketers. Banyan Branch's data-driven approach to social media combined with the creative, business and technical resources of Deloitte Digital will set new standards for digital marketing."
Banyan Branch was founded in 2007 and has grown under the leadership of Hatch, along with Alex Garcia and Dave Hanley. All three will continue in leadership roles within Deloitte Digital developing marketing services through social engagement.