Atlanta-based startup company Finsync has debuted a new cloud-based accounting system aimed at small businesses.

The software, under development for more than two years, includes integrated applications for invoicing, inventory management, bill payment and payroll processing at a cost of $35 per month for members.

“Effectively run businesses need the right information at the right time and quick access to cash and credit,” Finsync CEO Tucker Mathis said in a statement Tuesday. “In 2011 we saw many businesses struggling to obtain timely financial results and metrics resulting in problems costing time and money. There were opportunity costs involved as well; banks weren’t lending to businesses with untimely and inadequate financial statements. The problem wasn’t a shortage of options for accounting software; the problem was accounting software wasn’t designed for a business owner/CEO.

"Accounting software, as we knew it, was an amalgamation of different parts that didn't communicate easily with one another," he added. "This often pushed the typical CEO to outsource data entry and bookkeeping. When it came time to make a decision about new inventory, increasing a customer’s line of credit, hiring new employees, or borrowing money, the CEO became dependent on third-party reports, which rarely came on time and with meaningful metrics and forecasts.”

Finsync claims to deliver a “holistic view of real-time financial results” and uses built-in business intelligence to help CEOs make better and more profitable business decisions. For more information, visit www.finsync.com.