H&R Block has launched a series of YouTube music videos featuring various musicians singing about the excitement of getting a tax refund.
The tax prep chain’s Billion Back Records campaign builds on its TV commercials with the tagline, "Get your billion back." Block's new "record label" promotes the ability of preparers to help taxpayers claim an estimated billion dollars in tax refunds the company contends they would lose by doing their own taxes.
For the videos, Block teamed up with 10 YouTube personalities to engage more potential customers this tax season via social media.
The performers come from around the country and include iJustine, Joey Graceffa, Pomplamoose and Jason Chen. Together they have already generated more than 300 million views from their previous videos in various music genres, including pop, rock, indie and country music.
The campaign will debut each artist’s original music video across Facebook and other social channels leading up to tax day on April 15. Fans can get involved via Twitter with @HRBlock through different challenges for the chance to win music-themed prizes, including concert tickets, multimedia equipment and a custom guitar.
The goal, according to Block, is to get the word out about getting a piece of their billion back in a fun, entertaining way online.
“Our tax professionals have always been committed to getting taxpayers their biggest possible refund,” said H&R Block senior marketing manager of social media Kevin Cobb in a statement. “By launching Billion Back Records with these cutting-edge artists, we are spreading the word to more people this tax season and inviting them to get their piece of a billion back.”
To watch the videos, visit http://www.billionbackrecords.com/.