Broker-dealer HD Vest Investment Services announced that its VestAdvisor Select portfolio management platform has reached over $1 billion in assets in the 19 months since its launch in October 2012.

The majority of the growth has come from new assets, rather than market appreciation, the company said, and helped boost the broker-dealer’s total advisory assets to almost $9 billion, and its total advisory and brokerage assets to approximately $36 billion.

“Reaching $1 billion in assets under management in less than two years is a remarkable achievement, with the continued inflow of assets into the program over the first half of this year – when the broader equity markets have largely flattened out – demonstrating that the growth has been driven principally by the value the service represents to advisors as they continually seek a greater level of freedom and flexibility to best serve their clients,” said HD Vest senior portfolio manager Jaco Jordaan in a statement.

The VestAdvisor Select platform is based on a “dual discretion” model, in which HD Vest’s portfolio management team establishes the initial investment models, and then individual advisors can then either stick with the original setup or customize the selections further, with ongoing assistance from the HD Vest Advisory Services team.

The announcement was released to coincide with the beginning of Vest’s Connect2014, its annual national conference, being held June 4-6 in Denver.