Amy Baker Johnson was appointed senior SEO and content marketing strategist for BBVA Compass in 2014. She is responsible for providing knowledge used in strategic decision making by using web and search analytics. She uses strategic and technical SEO for the bank’s web properties to increase conversion by improving site traffic. Alongside the corporate website development team, she leads the design and development of web properties that meet the financial education needs of consumer and business clients. Johnson is part of the Digital Marketing unit, and based in Birmingham, Ala.Johnson previously managed web content for the University of Alabama at Birmingham, a leading university and medical center, and the largest employer in Alabama.� Most recently, Johnson owned and led a digital marketing consulting firm specializing in small business growth, sustainable converged media strategies and business analytics. She led teams of designers, developers and writers in streamlining user experience, increasing visitor engagement and optimizing customer websites for conversion. Johnson earned a degree in Business Administration from Samford University in 2000.�
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