Dagmar Garcia leads Citrix�s global marketing master data management program developing best practices for ongoing centralized customer and prospect account management. She drives the definition, adoption and management of the guidelines for account data collection and uses driving efforts to identify and acquire new, rich sources of customer information that enrich knowledge of the customer. The role partners with stakeholders across lines of business and geographies to understand emerging CRM strategies and plans, while supporting existing account information needs. Dagmar has been with Citrix for over 12 years and beyond high tech has also worked at companies in the telecommunications sector.�
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